Flares rule, blue is the new black – long before these trends actually do reach the consumer, a whole industry has worked on them. But what exactly happens behind the scenes? What drives the mass market, how do the niches react? My aim is to deliver background information about markets and brands. My features and interviews are accurately researched and always tailored to the target group.
Work Samples:
Ragtrader
(PDF file, 677 KB)
Sportswear International (PDF-Datei, 3 MB)